Pricing That Works for Your Business
Choose a flexible pricing model that fits your needs and budget.
TRY-BEFORE-YOU-BUY
The Simplest Way to Prove if Live Chat or Chatbots Will Work on Your Website
Most businesses don’t know whether adding live chat or a chatbot to their website will actually improve leads or sales.
Not because the technology is unclear — but because every website, audience, and buying journey is different.
So decisions get delayed, or made based on:
– Demos on someone else’s website. – Generic case studies. – Opinions instead of evidence.
The result? Traffic keeps coming in, but too many visitors leave without taking action.
What the Website Chat Conversion Audit Is
The Website Chat Conversion Audit is a short, practical diagnostic.
For 14 days, we place a simple chatbot on your live website and observe how real visitors behave:
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What they ask
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Where they hesitate
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When they try to engage
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What gets ignored
We don’t guess. We don’t redesign your site. We don’t run ads. We let your existing traffic tell the story.
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Why This Works
Most website analytics show what visitors do. This audit shows why they do it.
It surfaces:
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Questions visitors can’t find answers to
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Enquiries that would never fill in a form
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After-hours demand you’re currently missing
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Confusion caused by “clear” website copy
These insights are often uncomfortable — and extremely valuable.
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What We Install
It can:
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Greet visitors
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Ask clarifying questions
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Capture contact details
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Route enquiries to email or WhatsApp
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Capture after-hours messages
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It does not:
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Replace your sales team
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Run complex automations
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Integrate with your systems
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Change how your business operates
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This is a diagnostic instrument, not a permanent setup.
What You Receive After 14 Days
At the end of the audit, you receive a clear, practical report that shows:
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What visitors were trying to do
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Where the website helped or failed them
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How many conversations happened
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What was captured that would otherwise have been missed
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Patterns in timing, intent, and behaviour
You also get a short feedback call to walk through the findings. No hype. No obligation.
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The Cost (And Why It’s Not Free)
$9 USD / R99 ZAR once-off
This fee ensures:
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The chatbot is properly installed
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Live traffic flows through it
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The audit produces meaningful insights
Without traffic, there is nothing to analyse.
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What Happens Next
After reviewing the results, there are only three logical options:
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Remove the chatbot Return to your current setup with clarity.
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Keep a basic AI-only chatbot Maintain light coverage and lead capture.
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Implement a managed AI + human chat solution Actively convert more of your existing traffic into enquiries and appointments.
The data makes the decision clear. We don’t push — we recommend.
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Who This Is For
This audit is suited to businesses that:
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Have an active website with traffic
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Sell B2B or high-value products or services
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Care about improving lead quality and response times
If your website is purely informational or receives little traffic, this audit will not be useful.
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Start the Website Chat Conversion Audit
Small commitment. Clear evidence. No long-term obligation.
Our Pricing Models
The added revenue and efficiency gains will far outweigh the cost, and our pricing is just a fraction of what it would cost to manage live chat in-house. Our service pays for itself by increasing lead conversions, improving customer service, and driving more sales
Pay Per Chat
Ideal for businesses that want predictable costs per conversationOnly pay for the chats we handle
Scales with your website traffic
Pay for Results
Perfect for businesses that want performance-based pricingOnly pay when we deliver qualified leads or conversions
No risk – you only pay for outcomes
Custom pricing based on your goals
Fixed Monthly Fee
Best for businesses that want a predictable costSet a fixed monthly rate that fits your budget
Unlimited chats within your package
Custom plans available
Calculate what you are losing in sales
by not having a LiveChat or AI SalesBot on your website
If your average profit per sale is $500, then using ChatMarshal could earn you an extra $0 per month
Estimate your monthly chat spend
If you get 2% (average) of your website visitors to start a chat and show real intent. These visitors are more likely to buy if they feel trust and get immediate answers.
Monthly Chat Pricing
Our sliding scale pricing decreases as your chat volumes increase. The price includes the AI platform, custom design and development, ongoing daily, weekly and monthly maintenance, 24/7 human live chat support, and detailed reporting. With no contracts and no setup fees.
AI ChatBot and Human Handover Pricing
Plan
- AI Chatbot
R990 / month - AI Chatbot Plus
R2450 / month - AI Chatbot Pro
R3950 / month - Enterprise
Custom
- Low traffic up to 5k Visitors
- Medium traffic 5k to 25k
- Higher Traffic 25k to 100000k
- Over 100 000k Visitors pm
- Fully Managed - Reporting & Support
- Fully Managed - Reporting & Support
- Fully Managed - Reporting & Support
- Fully Managed - Reporting & Support
- Unlimited
- Unlimited
- Unlimited
- Unlimited
- R20 per completed chat
- R17 per completed chat
- R15 per completed chat
- Custom Rate
The Smarter, More Profitable Choice
Hiring, training, managing and motivating an in-house team is expensive. We handle it all—at a fraction of the cost—so you can focus on growing your business while we increase your conversions and sales.
Not sure which pricing model works best for you? Let’s chat and find the perfect solution!
PLEASE NOTE: 30 DAY PROOF OF CONCEPT GUARANTEE!
Count the chats before you pay!
We will build your Knowledge Base and do training Free of charge.
We will then run your live chat on a 30 day POC.
During the POC we will get an accurate picture of how many chats you get in 30 days.
Based on the volume of chats, we calculate the costs and bill you at the end.
You only pay the bill if you are happy with the results and choose to continue into the next month.
Do you need reliable customer support?
Get a free quote and find out about our Live Chat Agents
Contact us and we’ll tell you everything you need to know!
“Star Name Registry, I want to say a huge thank you for all your hard work with making the first month such a success! Your team has been outstanding in communication and providing ongoing support to the other agents and we couldn’t be happier with how well it’s gone!”