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How a small business can compete on the internet

23 May 2018

[vc_row][vc_column][vc_column_text]In traditional marketing it can be very difficult for a small business to compete with their much larger competitors. After all, such larger companies have access to better resources and can spend more money on advertising and marketing. This may…

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[vc_row][vc_column][vc_column_text]In traditional marketing it can be very difficult for a small business to compete with their much larger competitors. After all, such larger companies have access to better resources and can spend more money on advertising and marketing.

This may be true of traditional marketing, but the internet makes it possible for small businesses to compete on an equal footing with larger companies. In fact, smaller businesses may sometimes be able to out-perform larger companies.

This is possible because the internet makes it easy to engage with prospects and showcase the true value of a business. Smaller businesses have the advantage of being closer to their clients and prospects and can generally respond quicker, whereas larger companies often make use of impersonal phone prompts and pre-recorded messages that make it difficult to get to speak to a real person.

Your toolkit

When a prospect uses the internet to search for solutions and answers, the first website that provides meaningful content is generally the one that gets the benefit of further enquiries. What are the tools that can help you claim your advantage?

  • First of all, your website must look professional. Make sure that it looks sleek and modern, is optimized for mobile devices, loads quickly and is not cluttered with all sorts of unnecessary pop-ups, animations and banners.
  • Spend some time getting to understand how SEO and keywords Clever use of such techniques could gain you an upper hand in search engine listings.
  • Use outside experts to set up a range of digital marketing channels, such as social media profiles, pay-per-click adverts, inbound links etc. This can be done at a smaller budget provided you involve yourself and is willing to manage parts of it.
  • Create content that is of interest to your audience, such as useful tips, engaging case studies, handy tools and how-to videos. If you make it easy to share such resources, some of your visitors will do so.
  • Identify and implement useful plug-ins that your visitors will appreciate. The exact nature will depend on your industry, but could include such things as currency converters, interest calculators, weather reports and various live updates.
  • Make it easy for your visitor to get answers to their specific questions. Rather than expecting them to scan through a Frequently Asked Questions list, demonstrate that you care by making an online chat facility available that can handle their personal queries right then and there.

There are many opportunities for the smaller business to take on the larger competitor. But just like the story of David and Goliath, it is essential to choose the right tools for the challenge in order to claim the advantage.

If you would like to know more about live chat for your business and not sure how to get started or who to speak to, please do not hesitate to contact us and we will gladly assist you further.[/vc_column_text][/vc_column][/vc_row]

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