Top 5 Reasons Why Live Chat is Important for Your Business Website

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Here are 5 reasons why live chat is beneficial for your business today:


You don’t have to be a marketing expert to know that quality customer service plays a crucial role in business. Your customers are the ones who spread the word about you and help grow your customer base.

  1. Real-Time Convenience to Customers

 Having our live chat on your website will help visitors get quick answers without having to wait for delayed emails or to pick up the phone.  It not only creates easier browsing experiences but increases consumer’s likelihood to purchase. When your clients can get in touch with you via live chat any time of the day or night with their concerns, you are essentially telling them that they matter. Giving your customers the idea that they are important to your business increases their satisfaction in your company. If your company has a global market, then having 24-hour live chat is great because you have different clients awake all times of the day, this is extremely beneficial to your business!! Live Chat Saves Money

  2. Live Chat is cost-efficient because of these 3 main reasons:

  • It increases efficiency by allowing live chat agents handle multiple chats simultaneously, thus you don’t need to hire more agents. Intelligent live chat software such as CHATMARSHAL allows multiple options for chat distribution and utilization.
  • It increases the average order value since customers get Realtime advice and answers to any questions they might have. It saves „product return “expenses as a live chat representative can help you pick the right product or service, which suits the customer best, thus he or she will be satisfied with it and won’t need to return it back.
  • It reduces overall helpdesk centre costs by lowering the waiting queue time when compared to a call centre.
  1. Get Competitive Advantage

It’s never been more important to stand out among your competitors as nowadays. The amount of business rivals is tremendous and is increasing every day. Not only small and medium-sized businesses are recognizing the importance of providing real-time customer service. ChatMarshal is the first and only 24-hour live chat service that provides live chat agents and bots alike! We stay ahead of the game by giving our customers options, letting them decide on the pricing and of course providing amazing customer service! Our clients come first.

  1. Increase Conversions and Sales

Having a real person walk you through a purchase adds confidence and customers tend to spend more than the ones who don’t use live chat. Live chat is effective in generating leads and making sales because live chat provides visitors with instant access to your support staff and many more opportunities to turn these visitors into paying clients or customers. A positive experience leads to a higher average order value; thus, your sales are directly affected by live chat. ChatMarshal makes sure that leads don’t slip through the cracks, by using the speed and accuracy of a chatbot and having a human live agent as a backup.

 5.Build long-term relationships

Satisfied, long-term customers are statistically less likely to switch. As a bonus, they tend to be less price-sensitive. Experts say that customers who feel taken care of are less concerned about what they are paying.

63% of customers who ‘ve used live chat tend to come back rather than the ones who don’t. Studies show that regular customers tend to buy more often, and they are less expensive to maintain because of their familiarity with your business and the processes behind it.

When customers feel their voice is heard and they chat with a person behind the company, it’s more likely that they’ll have a stronger connection to your business and share their positive experience