[vc_row][vc_column][vc_column_text]It is widely understood that you have just 1 chance at making that first crucial impression. This applies to a personal interaction as well as an online contact. What is the first impression that a prospect will get when interacting with your website? Will this first impression create the start of a lifelong relationship, or will it stop dead in its tracks before it has even begun?
Here are 3 factors that usually impress a website visitor, and assist them whether they are just doing research or are ready to buy:
- Look and feel
First impressions count, so the use of great images is important. Images must be accompanied by words in order to make sense, so give careful thought to the impact of your headlines and choice of words.
Images and headlines (AND SEO) go hand in hand. You can find the perfect image and design the headline around that, or you can think of the headline and then go searching for the perfect image that highlights what you want to say.
- Content
Think of content in two ways, first what do you want to tell your visitors and second, what do they want to hear?
Understand that when a visitor comes to your website they are looking for information. Make it easy to find and articulate it to them in a concise and coherent way that adds value to them.
In fact, put yourself in the position of a person searching Google. Think about how they would ask a question? Write 5 or 10 different sentences asking Google and then integrate that into your content with the answers. This will help your SEO and your visitor.
- Tools
There are many third party tools available that can be used to add some very smart features to your website. We are all familiar with online calendars, how-to videos and social media plug-ins, but one of the most effective in showcasing true customer service is Live Chat.
However, Live Chat is only effective when it is online, constantly manned by subject matter experts and when response comes instantly.
When implementing Live Chat on your own website, there is quite a bit of preparation that must be done. Typical questions and model answers need to be drafted, the tone of the interaction must be set and the post chat procedures must be formulated. But the most important aspect is that promises made on Live Chat must be actioned, and actioned fast.
If you would like to know more about live chat for your business and not sure how to get started or who to speak to, please do not hesitate to contact us and we will gladly assist you further.[/vc_column_text][/vc_column][/vc_row]
